How to learn internet marketing
Many people ask me “How do I learn internet marketing?” Well – I tell them you learn by doing – this leaves them even more confused – so then I ask them can you remember how you learnt to drive your first bike? – You keep on falling then getting up and falling again – so long as you get up one more time that you fall you will eventually learn internet marketing (and how to ride a bike!). The key here is not to give up – too many people on the door to success have simply given up not realizing that their next idea would be their great money making – monster idea.
Keep experimenting and trying new things – since the barrier to entry in internet marketing is so low you can keep on experimenting without worrying too much about failure – so long as your learning something new you haven't wasted your time.
What products are ideal to learn internet marketing?
Most people new to internet marketing suffer from “new shiny thing syndrome” where they keep on buying the popular ebook or software without knowing what to do with it and sometimes they don't use or implement it even two times.
Why do people fail to plan their purchases or know what to buy? Most newbie internet marketers don't have a proper vision or a business plan on how they plan to succeed so they do too many things very poorly and eventually all fail – so the key to internet success is to invest in products and services that will help you achieve your “internet business goals”
So now get cracking and start developing your internet business goals.
How to set your internet business goals:
- Write down your business idea clearly
- Create a vision statement for your new business – what will your successful business achieve – the achievement statement
- Then write down a Mission statement what do you need to do to achieve your vision statement.
- Based on your mission statement make a list of core business processes that your business will need to be excellent at to generate high profitability
- Now its your business process that determine your “internet business goals”
Internet business goals can be one or more of the core business processes that you wrote down in step iv.
As a freelancer or internet business owner what products should I purchase?
This is again related to “internet business goals” but a bit more easier to answer as a newbie you need to develop your skill set so I would recommend that you purchase courses, webinars, ebooks etc that will help you develop a skill that can be monetized.
- Buy products that help you to write better/ copy write better/ write to sell
- Buy products that will teach you how to be a more effective marketer
- Skills such as web graphic designing and logo designing are always in high demand and command a premium in the freelancer market
- Learn wordpress and principles of building a good websites are key to creating good websites for your own clients
- Master the skills related to SEO and Social media are key to the success of many freelancers that I know
- Master skills related to paid web traffic PPC, PPV, media buys, contextual, mobile ads etc
- Translators are in great demand so knowing a second language very fluently can land you some profitable gigs.
- Buy products that will help motivate you to work smarter/harder, manage time effectively and get results.
Becoming more results oriented will help you achieve considerable success over a short period of time. Also focus on buying products and services that will allow you to do the right thing rather than doing the thing right. That means always focus on achieving goals effectively first and make efficiency a secondary goal.
Let me explain the above paragraph by examining the R&D process at Apple Inc where Steve Jobs always focused on the aesthetics of the product both inside and outside the product casing and whether the product met his own his standards that were way above customer expectations – rather than dwell of keeping the cost of production down at design stage – he sought to add value to the product offering at the design stage.
Again as a newbie you should spend 50% of your time doing and the rest of the time learning.