Internet marketing – things that you need to know

Here is a short list of things that you need to know to be an internet marketer

1. How to research – study your competition
2. How to create a viable business idea and business model
3. Create a business plan
4. Create a website and select a platform e.g. WordPress is a good blogging platform
5. Test that everything in your website is working
6. Retest and ensure that everything is working on your website and proof read and ensure that all legal requirements such as privacy policy, terms and conditions, contact us page have all been properly drafted
7. Ensure that all beta tests have been concluded successfully and support services are in place for your customers
8. Select the best method to promote your website – SEO, banner advertising, Search PPC, Social PPC, social media advertising, PPV advertising, CPA marketing, Facebook, POF etc
9. Have system in place to review progress of your website over a period of time Weekly, quarterly, monthly etc and ensure that appropriate corrective action is taken to improve the ROI of your business.

Treat your website as you would a real business and you will see considerable opportunities to grow your business and carve out more unique and different business models than those competing in the market now thereby creating competitive advantage for your business.