Think about this for a moment
You can drop a comprehensive business and marketing course in front of two people. You could give them a proven business plan. You could even give them the cash to get their business off the ground
But there's a good chance one of them will totally fail. Their business will crash and burn within months.
And you know what?
There's also a pretty good chance the second person's business will go bankrupt and fail too.
Now here's the thing
It's not for a lack of marketing knowledge. It's not even for a lack of advertising. Simply put, many businesses fail because the owner isn't thinking like a business owner.
What does that mean?
It means the business owner is still stuck in the employee mindset. They're looking at the task right in front of them instead of the big picture. They're still letting others dictate their worth. They're getting bogged down by fear, drama and negativity.
Most business owners have no idea they're doing any of those things. Most of them would deny it. And most of them will fail.
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