Sri Lanka’s politicians have an amazing pen chance for coming up with publicity stunts.
Ice Bucket vs Amu Miris Challenge
The Amu Miris challenge found its roots in the ice bucket challenge when a relatively new lady politician decided that she needed some publicity and took up the ice bucket challenge but make payment to an animal welfare association that amazingly enough declined the donation as they figured that it was unethical for the association to accept funds generated from a activity that was meant to raise awareness and funds for ALS
Unbelievably the involves swallowing very hot raw green chillies – in Sri Lanka green chillies are the spiciest stuff available to cook curries. The Challenge is to eat three large green chillies in 2 minutes. Purportedly this is to raise funds for the large number of patients suffering from kidney failure in the North Western Province of Sri Lanka.
So what can Sri Lanka politician learn from this episode? Its to think different as Apple puts it. And think different they did and the politicians came up with something unique
Internet Marketing and thinking different
So how can you think different when you trying to market a product
Brainstorming is an excellent way of getting the best ideas out of your mind – so what is brainstorming? It is where one or more people write down all ideas related to a product without trying to criticise or figure out if it is a good idea
Looking outside your comfort zone: The answer to your internet marketing problem may lie outside your comfort zone so don’t be afraid to look there.
Get a muse – we all have something that inspires us. Such as a music, a food, a book, a quote or a person – so don’t rely solely on traditional methods if inspiration but use your muse to generate creativity. Cashvertising by Drew Eric Whitman is an excellent book to use as a muse and gives excellent guidelines on what motivates customers to buy.
Thinking in the shower – the best ideas strike you when you least expect it so keep a pen and paper handy – you never know that idea might change your life and the world.
Word association – has been used by psychologists to delve into the psyche and it can also be used by internet marketers to sieve out ideas hidden in your mind – so get a list of words used for word association from the Internet – Just gouge it and start harvesting those ideas
Write down your dreams in a dream journal – dream are a powerful problem solver. If you faced with one of those problems that seem to have no answer and you need a solution badly you really need to sleep on it and I don’t mean that as a pun. Sleeping and dreaming really helps us solve some of the most difficult problems as it clears our minds of the mundane. Just hold the idea or problem in your mind lightly just as you fall asleep and don’t be surprised if you wake up with the answer.
Change your perspective – phrasing the idea or problem differently can turn it on its head and give you an opportunity that you had not seen before. Change the words that you use to describe the idea to positive ones and try to decouple the product or service from the idea of the product of service. Example what Steve Jobs did when he created the iPod – created something completely new that didn’t exist at that time.
- Find a product that you want to sell on the internet
- Write down as many different ideas both offline and online methods of selling the products
- Write articles and advertorials about the product
- Think of many social media methods of selling the product
- Write a press release regarding the product
- Think about as many unusual ways to promote the product.